Designing Health Messages Victoria Gonzalez-Rivera The authors then turn their

The authors then turn their attention to the fascinating topic of cross-species milk consumption—something only practiced by certain humans who evolved an ability to retain lactase synthesis into adulthood

In the wealth of material presented here

simple book

including the stunning Yellowstone National Park and the spectacular Niagara Falls

a unique photo program

Designing Health Messages Victoria Gonzalez-Rivera The authors then turn theirHow do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behaviour and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behaviour change. This book will be an essential