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"At Lulus, we like to think there are no 'have tos' when it comes to what you wear to your wedding," Deady Holt shares
The time of day matters too, with a daytime celebration calling for slightly less formal dressing than an evening one
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Plus, their limited-edition collections have included a range of emerging and established brands, and I especially love they partner with diverse designers
Their fame also came from the kind of dresses they were immortalised in, either on and off the screen
It allows you to mix relaxed and refined pieces, creating an effortlessly chic look that feels both polished and personal while remaining appropriate for various occasions
